Expertise

Brands today face more competition and audience scrutiny than ever before. To succeed, they must be distinctive, compelling, and authentic. Chris Laws combines deep experience in brand strategy, property marketing, and naming to help businesses and developers create brands that cut through the noise and deliver long-term value.

Comprehensive Brand and Marketing Capability

Chris Laws works directly with businesses to manage brand strategy, marketing strategy, writing and creative needs, assembling bespoke teams of experienced specialists to suit the size, scale and nature of each engagement. He also consults to creative and marketing agencies, collaborating with their teams as strategist and creative writer. Chris is Director of his own consultancy, Bigger Things, and of specialist property marketing agency, Positnd

Research and Insights

  • Discovery workshops

  • Interviews

  • Surveys

  • Qualitative and quantitative research (with partners)

  • Desk research

Strategy

  • Brand architecture

  • Brand workshops

  • Brand strategy – Purpose, Brand Idea, Values, Personality, Value Proposition

  • Creative (campaign) strategy

  • Marketing strategy

  • Content and social media strategy (with partner)

  • Pitch and bid positioning and strategy

Creative

  • Brand identity systems

  • Brand guidelines

  • Key messages and copywriting

  • Tone of voice guides

  • Campaign development

  • Paid and owned social media

  • Production including video, photography and print

  • Website UX, design and development

  • Pitch decks

  • Bid development