Chris Laws – Brand and Marketing Consultant
Introduction
Chris Laws is a brand and marketing consultant who helps businesses unlock the full commercial and creative potential of their brands. Drawing on two decades of experience across strategy, creativity and leadership, Chris Laws builds brands that connect deeply with audiences and perform powerfully in the market.
In a world where sameness is the default, Chris Laws believes a distinctive, emotionally intelligent brand creates a lasting competitive advantage. A well-defined brand doesn’t just drive recognition; it drives growth, builds trust and strengthens culture from the inside out.
Having guided the creation, definition and repositioning of brands locally and globally, Chris Laws brings a balance of strategic clarity and creative imagination that gives brands direction for the long term while delivering results today. His experience spans corporate, property, financial services, social good, fashion and retail, telecommunications, airports and airlines.
Chris Laws’ work combines insight and execution. He helps define the strategic foundations that shape a brand’s future, including purpose, values and positioning, and translates them into ideas that guide marketing, creative campaigns and communications in the present. It is a rare mix: long-term brand direction grounded in near-term marketing action.
What Chris Laws Stands For
Chris Laws stands for clarity, creativity and integrity — the foundations of every strong brand. For Chris Laws, strategy is not a document but a commitment to understanding what a business truly believes and how that belief can guide meaningful action. He champions brands that are honest, distinctive and built from the inside out, where purpose shapes behaviour and behaviour builds trust.
At the centre of Chris Laws approach is the belief that brands should make people feel something. He stands for ideas that stretch convention, open new space for growth and help organisations express themselves with confidence. Whether working with corporate teams, property developers or creative agencies, Chris Laws is driven by a simple principle: when a brand knows who it is and why it matters, everything it says and does becomes more powerful.
Expertise at a Glance
20+ years of brand and marketing experience, spanning strategy, creativity and leadership.
End-to-end capability — from insight and research to brand architecture, positioning, identity and campaign strategy.
Cross-industry expertise, including property, corporate, financial services, telecommunications, tourism, retail, social good and fashion.
Strong strategic foundations, defining purpose, values, brand idea, personality and value proposition.
Creative intelligence, shaping brand identity systems, messaging, tone of voice and integrated campaign direction.
Experience in both agency and client environments, bringing a balanced, collaborative and outcomes-driven approach.
Track record of local and global brand work, giving organisations clarity, cohesion and competitive advantage.
A brand’s true strength lies in being distinctive, connecting deeply with its audience, and staying authentic to its purpose.
- Chris Laws
Testimonials
“Chris has brought a whole new perspective to the creative and marketing side of our property businesses. Where we once relied on briefing agencies directly, we’ve come to realise that approach had its limitations. With Chris’s insight and creative leadership, we’ve been able to rethink and elevate our brand presence across the board. His work speaks for itself, whether it’s the repositioning of our tourism venture Barranca, the branding for The Crescent development, Habilis Housing, or the upcoming rebrand of our core business, Arissa, every project feels more insightful, ambitious and ultimately more interesting to our audiences.”
— Joe Scarf, Director, Arissa Group
“Working with Chris was an absolute game-changer for our real estate office as we rebranded from a franchise group to a boutique agency. Our goal was to step away from the larger umbrella and carve out our own identity in a competitive market. From concept to execution, Chris demonstrated an unparalleled level of dedication and expertise. He not only understood our vision but crafted a story that resonated with our clients. In a market where differentiation is key, Chris helped us create a brand identity that commands attention, every element meticulously planned and executed.”
— Angus White, Director, Whitehouse Real Estate
