Build to Rent is transforming the Australian property landscape. It is not just a new ownership model but a new mindset about what it means to live well. For Chris Laws, this shift represents one of the most exciting opportunities in brand strategy today. Unlike traditional property developments that focus on sales, Build to Rent […]

In a world where brands compete for attention in seconds, Chris Laws believes that success is no longer about shouting louder. It is about standing for something clear, meaningful and human. Having developed brand strategies across industries from property and finance to tourism and retail, Chris Laws has distilled what makes brands truly resonate into

Introduction In today’s fast-paced digital world, brands appear across multiple platforms, campaigns, and touchpoints daily. Traditional approaches to branding emphasized strict consistency, often codified in detailed style guides. But in a landscape where audiences expect frequent engagement and novelty, strict adherence to rigid rules can limit creativity and relevance. Chris Laws, an expert in brand

Introduction The property market is crowded, and too often, new developments blend into the background. Traditional property branding focuses heavily on architecture, visuals, or short-term campaigns, leaving little room for meaningful connection with the audience. Chris Laws, a brand strategist with deep experience in property marketing, believes there is a huge opportunity to raise the

Introduction A brand’s name is often the first impression a customer has, and first impressions matter. Yet, naming is frequently treated as a purely creative exercise rather than a strategic one. Chris Laws, a seasoned brand strategist, emphasizes that strategy must come before creativity when creating brand names that resonate, endure, and build value. A

Introduction The property market in Australia is evolving, and a new asset class is emerging: Build to Rent (BTR). Unlike traditional property developments, BTR focuses on providing fully managed rental communities, creating opportunities for developers to build loyalty and long-term engagement with tenants. Chris Laws, a brand strategist with extensive experience in property marketing, believes

ntroduction In today’s competitive marketplace, brands are constantly vying for attention. But standing out requires more than just a logo or a tagline—it requires a strategic positioning framework that aligns the brand with audience needs, market opportunities, and the company’s core values. Chris Laws has developed a three-pillar model that ensures brands are distinctive, compelling,